Sales recruitment essential for telesales centres
Sales recruitment is one of the key elements of a successful call centre, an industry figure suggests.
Capita and Dixons programme support director John Senior says the strongest advantage a firm can have is its people.
Highlighting methods firms use to hire telesales staff such as through recruitment agencies, he says these are one of the elements which leads to a "good call centre".
He claims it is important to have the right people in the correct jobs, from "a good strong management team" to the "contact centre agents who are our main asset".
Mr Senior emphasises the importance of customer service for telesales operatives in a call centre environment, but also of creating the right work environment for them.
"To be quite blunt, it can be quite a repetitive job and quite a challenging job," he admits.
He says this means it is important to implement strong training programmes and motivational experts to help keep those in call centre sales jobs working efficiently.
In 2007, the number of UK-based call centres increased by three per cent to 6246.
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Filed: 06-10-2008