Marketing industry 'is in good health'
The marketing industry is currently in "good health", according to one industry expert, who has noted that this bodes well for people hoping to enter the sector, which includes sales recruitment candidates.
Chris Combemale, executive director of the Direct Marketing Association, said that although some companies cut their budgets during the tough economic times, others have increased spend as they saw an opportunity to gain market share.
He said it will come as "no surprise" to anyone working in marketing that the industry is in good health and is currently growing.
"Employment in our industry has continued to grow during the recession as companies have invested in measurable communications. A large number of our members work within the digital channels, which have seen strong growth," the expert noted.
Mr Combemale's comments follow the publication of research by eMarketer, which found that total newspaper spending, including advertising in print and online editions, will fall to $25.7 billion (£16.7 billion) in 2010, a decline of 6.6 per cent.
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Posted by John Oak 
Filed: 23-12-2010
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