Companies 'must adopt new online strategies'

It is important for any company which has a web presence, including sales recruitment organisations, to change the way they think about the internet, one sector expert has commented.

Matt McAlister, director of digital strategy for the Guardian Media Group, said that the "exponential" growth of the web has left many firms behind and it is vital to keep up with developments in order to maintain a strong presence.

"This is the real challenge for anyone who has invested in making a killer website, that the growth is just so massive that you start to feel quite quickly that you are a very small planet in a [big] universe," he explained.

Companies which simply view their website as a publishing platform will find that this is often not enough to draw attention to the site.

Recently, Jason Falls, a consultant and blogger on socialmediaexplorer.com, recommended that sales employees use social media sites both internally and externally in order to boost a firm's credibility online and build relationships with customers.

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Posted by Wayne Bly

Filed: 26-11-2010