Continuous career development 'is essential'

It is vital that people in sales jobs undergo continuous career development in order to benefit both the company and the workers themselves, it has been claimed.

A report from the Institute of Practitioners in Advertising stated that marketing firms in particular will find that embracing continuous career development through more proactive talent management will be fruitful in the coming months.

Liz Nottingham, chair of IPA People Management Group, said that HR directors should "take the initiative" with staff, by developing them as they go through various life stages so that they continue to be effective.

"With these findings we have the opportunity to start the journey now by offering step changes that can make a real difference to the workplace going forwards, by listening to the needs of the managers of the future," she explained.

The report follows a study carried out by Hays Senior Finance which shows that while multi-millions of pounds are being spent on staff training across the UK, nearly one in seven organisations admit that they have no measurements in place to assess the impact of their programmes.

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Posted by Nikki Barrister

Filed: 02-09-2010